Digitalizing a legacy of local journalism

NTM, one of Sweden's largest local news media groups, operates over 20 newspapers with a history dating back to the 18th century. Committed to staying ahead in a digital-first world, NTM embarked on a bold transformation to create a modern news platform tailored to the needs of the communities they serve.

Their goal was to shift towards a conversion-focused approach, foster innovation, and gain deeper strategic insights to meet the demands of an increasingly digital audience. This vision required a reimagining of their R&D operations, marking their first partnership with an IT consultancy.

To meet their goals, NTM needed to overhaul its systems, processes, and organizational structure. This transformation required new technical capabilities, agile methodologies, and a stronger connection between their business and IT functions. With limited internal resources and a lack of experience with external IT consultants, NTM needed a partner who could seamlessly integrate and drive results.

Crowd Collective partnered with NTM to provide a comprehensive solution focused on outcomes rather than just filling resource gaps. The team delivered impact in three key areas:

Enhanced User Experiences for News Consumers

Crowd Collective redesigned and optimized NTM's digital news platform to improve usability and relevance for readers. By enhancing the systems responsible for content delivery, the new platform ensures that the most relevant news reaches the right audiences, driving higher engagement and satisfaction.

Streamlined Systems for Improved Efficiency

The new systems were built to be scalable and efficient, aligning with NTM's strategic goals. Crowd Collective introduced modern, agile development practices, improving collaboration across teams and enabling faster implementation of features.

Driving Organizational Agility

Crowd Collective supported the modernization of NTM's organizational processes, embedding agile methodologies across teams. This included a comprehensive overhaul of how Product Owners and Scrum Masters operate, leading to faster decision-making and stronger alignment between business goals and technical execution.